After years of building custom data integrations for clients across industries, the pattern became impossible to ignore: every project meant reinventing the wheel. New client, same problems - change detection, conflict resolution, relationship handling, error recovery. The same core challenges, solved from scratch each time.
Sync or Swim started as a way to stop repeating ourselves. Instead of building another one-off integration, we built the platform we wished existed - one that handles the hard parts of bidirectional sync out of the box, so you can focus on your actual business logic.
This was originally a solo project with help from talented friends in the industry. No VC pressure to ship features nobody asked for. No enterprise sales team to justify. Just a focused product that does one thing well: keeps your data in sync.